E-COMMERCE
A storefront that earns its ad spend back.
Shopify stores that convert — not just exist. Theme work, conversion-optimized product pages, email/SMS, ads, subscription.
AT A GLANCE
3.4x
MEDIAN BLENDED ROAS · MONTH 1
+47%
ABANDONED CART RECOVERY
+$12
AVERAGE ORDER VALUE LIFT
Who this is for
The shape of businesses in this niche.
Beauty & hair brandsClothing & apparelFitness & supplementsFood & drink (incl. coffee)Wellness & personal careHome & lifestyle goodsDTC subscription brandsMulti-brand sellers
Common challenges
What we hear over and over.
01
Out-of-the-box theme limit
You hit what Dawn can do. Custom is overkill. We sit in the middle on Impulse / Prestige / Symmetry.
02
Abandoned cart leaks
87% cart abandonment is normal. No recovery flow is not. The 4 flows that pay for themselves: welcome, abandoned cart, browse, post-purchase.
03
Slow product pages
Stacked apps, big images, no priority hints. Conversion is half what it should be.
04
Email + SMS unused
Klaviyo open, no flows. Postscript open, no campaigns. You're leaving 20%+ of revenue on the table.
What we ship
The standard playbook.
Six deliverables that show up in nearly every shopify engagement. Yours may add or trim; this is the baseline.
Services that fit
Start with one of these.
Industry FAQs
The questions we expect.
Almost never. We start with a fast paid theme (Impulse, Prestige, Symmetry) and customize. Full custom is for $10k+ budgets where it pays for itself.
Ready to scope?
Tell us what you're trying to change.
Two-minute intake. Written proposal in one business day. We say no often — and we say it fast.