A site that calms the first click.
Calm, careful sites for solo therapists, group practices and mental health startups — with AI intake that triages, never replaces.
The shape of businesses in this niche.
What we hear over and over.
Screening calls are 45 min
Every new-client inquiry eats time you needed for actual clients. Most aren't a fit. The good ones get rushed.
Insurance + state licensure mismatch
Half the inquiries are wrong-state or wrong-insurance. They never become clients but they did become 30 lost minutes.
Modality matching is invisible
Clients pick a therapist by reading vague bios. They book the wrong fit. You both regret it 3 sessions in.
Tone is everything
A loud aggressive site is anti-marketing here. The brand needs to lower the visitor's heart rate.
The standard playbook.
Six deliverables that show up in nearly every therapy engagement. Yours may add or trim; this is the baseline.
Start with one of these.
The questions we expect.
You might also need these.
Tell us what you're trying to change.
Two-minute intake. Written proposal in one business day. We say no often — and we say it fast.